“Rachel Feinstein: Maiden, Mother, Crone,” the Jewish Museum - Selldorf Architects - New York

The firm designed the exhibition for the first retrospective of the artist Rachel Feinstein’s work in the United States. The exhibition was divided into three distinct spaces following the chronology and themes of Feinstein’s life and work, which lend the show its name: Maiden, Mother and Crone. Feinstein’s sustained examination of the feminine and her experiments with performance, were emphasized incorporating theatrical stage-like elements such as curtains, panoramic wallpaper, and video. The immersive design drew visitors into Feinstein’s world, encouraging reflection on the themes of femininity and transformation.

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The first space upon entering featured the early work of Feinstein, youthful and optimistic about what life may hold; it was visually the brightest room, with white walls, white pedestals for the sculptures and natural light. The second space was an enclosed and womb-like space in the middle of the exhibition with both videos and sculptures on display.

The third space was inspired by the Baroque, an era that Feinstein has described as both beautiful and terrifying. Sculptures were arranged on dark grey pedestals, referencing a period garden, while the walls were covered with a “Panorama of Rome,” a reproduction of a smoked-mirror wallpaper of Roman monuments that she had previously installed in Italy. The organization of the exhibition created order and clarity, leaving space for the art and visitors to interact comfortably.

  • Client:The Jewish Museum
  • Location:New York, NY
  • Size:4,000 sf
  • Date:2019

Local Architect: Cowie Montgomery Architects

(Artwork © Rachel Feinstein, Photography: Tom Powel Imaging)